Font Conference

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A hilarious look at what fonts would be like as people.

A lot of people outside of the design world might not realize how much personality fonts actually have, and by changing a number of variables (spacing, boldness, positioning, color) you can express limitless ideas. I was once asked to change the font of someone’s name on a piece because the ‘g’s in his name were “too squiggly and feminine.” The font was Times New Roman–the same used for newspapers and other serious mediums. So I changed it to the ever-manly Impact, a bold sans serif font that I equivocate to old Superman cartoons where everything is streamlined and it’s all about bounding over trains and Lois Lane.

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